Repetition Brings Perfection

by Cheryl on April 17, 2012

Sometimes I feel like I sound like a broken record, if vinyl records were still being produced.   My personal trainer, who I call ‘Coach’ constantly reminds me ‘Repetition Brings Perfection’ in all exercises even though I feel like they never get easier.

The same could be said with public relations.   As a PR ‘Coach’ to attorneys and other professionals I feel like I say the same thing over and over again, but I know this approach is necessary.  Since my clients are not PR professionals, I need to constantly remind them , over and over again, to call me when they have news, return a reporter’s phone call or meet an article deadline.

It may be why the media repeats the same stories.   We know there is other news, but on tax day, we get the same reminders to pay on time, don’t be a tax cheat and file an extension, if necessary.  And, on Thanksgiving, we are reminded to leave our homes early for the airport or get on the road before everyone else leaves for the long holiday weekend.

All exercises, whether in the gym or in public relations require repetition.  While they may be painful to do at first, hopefully over time the activities will become routine.

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