PR Survey Results

by Cheryl on April 12, 2011

My friends at Law Firm Media Professional (LFMP) and Hellerman Baretz Communications have just released their second annual .  How’s that for a title?   The survey was sent to LFMP members only and 69 people responded.  85% of the professionals surveyed work in law firms, 6% work in outside PR/communications firms and 9% work of another capacity (freelancing, independent consulting, etc.).

Here is what I find interesting:

Social Media:

50% of firms have written policies regarding social media in place, the same as 2009

But 34% that don’t currently have a policy are working to develop one

Tracking Tools

92% of firms track social media to see what is being said about them, using technologies like:

Google Alerts,  Cision, Burelles Luce

Social Media Training

52% of respondents’ firms haven’t had formal training on a social media platforms

38% trained on LinkedIn

23% trained on Twitter

18% trained on Facebook

8% trained on other topics, including blogs and social media reputation management

What’s Keeping Law Firms from Using Social Media?

29% firm policy and risk management 29% time 12% resistant management 8% lack of training 8% lack of ROI statistics 2% lack of technical support

The very good news from this report shows that salaries are going up, especially for those of us who work on the West Coast.    Maybe the Left Coast is now the Right Coast to be doing PR for law firms.

Here is the .


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