Creating Thought Leadership Through Speaking Engagements

November 30, 2012

Public relations provides many avenues for creating thought leadership.  Media placements, articles and speaking engagements are just a few ways an attorney or professional can create a network of devoted clients and contacts who seek their counsel. I recently participated in the Law Firm Marketing Podcast produced by law firm marketing company, Fast Firms and hosted by Lawyer and [...]

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To Endorse or Not to Endorse

November 26, 2012

For active Linkedin users, it can be challenging and maybe even annoying to keep up with new design features and profile options.   The most recent feature that is getting a lot of traction and buzz is Endorsements.   If you are like me you have many questions about the value of endorsements., including whether [...]

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Building Your Social Media Team

November 1, 2012

We have all read the nightmare stories of how companies and their employees should not handle social media, but a recent Inc. article by Peter Shankman, Founder of HARO which was acquired by VOCUS in 2011, shares his insights on how to set up the ultimate social media team.  I agree with Peter about where [...]

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Anatomy of a Memorable Presenter

October 8, 2012

The Legal Marketing Association’s Los Angeles chapter’s CME (Continuing Marketing Education) program provided excellent content from many memorable presentations.  During the program, I watched carefully as my industry friends and colleagues presented their expertise in wide-ranging areas important in law firm marketing.
I took notes on the content so that I can be a better consultant [...]

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What Law Firms Can Learn from the Greek Yogurt War

October 5, 2012

Ad Age posted this interesting story yesterday that illustrates a major flaw in branding, “Getting into the mind first is what builds leaders; not getting into the market first.”
This point was made by Al Ries, chairman of an Atlanta-based marketing company who authored the article.   Why is a PR person interested in this story?  I love Greek yoghurt. I [...]

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Law Firm Memberships

October 4, 2012

Austin Holian’s presentation at the 2012 LMA-LA CME got me thinking.  Can law firms create a culture akin to membership?
I spend a lot of time researching trade groups for clients for involvement, speaking engagements or sponsorship opportunities.  The member services department is always ready and willing to assist me in finding the information I am [...]

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Linkedin Evangalist

October 2, 2012

I am a Linkedin evangelist because I have an ability to convert the non-believers.
Despite the incredible numbers of Linkedin members and the countless business connections that people are making online, there are still naysayers and skeptics: non believers.  During the past six months I have been presenting to law firms about Linkedin to answer questions about [...]

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Who Is Singing Your Praises?

August 10, 2012

The best PR platform comes from others singing your praises. Who are your praise singers?  They are your contacts that brag about your services, tell positive stories about your amazing contributions in and outside of the office, and when called upon, give your name to people who are looking for recommendations.    I am lucky [...]

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Continuing Blogging Education (CBE)

August 9, 2012

I am always open to learning how to become a better blogger.    That’s why I think someone should develop a CBE (Continuing Blogging Education) program for people who are hungry for knowledge about improving their blogging skills and expanding their readership.  Unlike, MCLE programs, which charge a lot for individual classes, bloggers can find information easily [...]

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Buyer Beware

August 8, 2012

Just because a title has the word magazine after its name doesn’t make it a legitimate media outlet.
A family law attorney posted today on one of my Linkedin groups that he was contacted by a ‘reporter’ at Bigger Law Firm Magazine to be quoted in its ‘Ask the Expert’ column about using social media for [...]

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