Just in case you need help explaining the meaning of what you do for law firms, PRSA announced today a new definition for public relations. After a year-long process, 927 submissions and nearly 1,500 votes the winning submission has been unveiled:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Not since 1982 has a new definition been considered. PRSA is calling this a “simple and straightforward” statement that focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.”
Gerard F. Corbett, APR chair and CEO of PRSA told the NY Times “Like art and beauty, perhaps the definition of public relations really is in the eye of the beholder.”
You can read the NY Times story about this week’s announcement.
And, an analysis of the public vote provides some interesting detail. The data can be found here.
Anyone interested in creating a definition for PR for law firms?