Great Presentation = Great PR

by Cheryl on March 26, 2012

It’s not enough just to land the speaking engagement, you always have to deliver your best presentation.  Without that, why would you expect people to talk about you or consider hiring you after the event is over? James Kane , who was a keynote at the Legal Marketing Association’s annual conference two weeks ago, is exactly that kind of speaker.   He not only had the credentials to get the gig, but he delivered a creative PowerPoint, dynamic delivery with a message that was both important and relevant to his audience.  At the end, we knew why he was chosen as the keynote.   His presentation had people talking days the conference ended .   In fact, a few marketers are even considering hiring him for their firm retreats. That is how speaking can generate great PR and business.

Last week, I attended Eloqui’s Advanced Communication Workshop in Sante Fe, New Mexico. Deborah Shames , one of the founders of the Calabasas-based firm reinforced the idea of professionals using public speaking as to promote themselves.

Her partner David Booth says presentation training and effectively delivery are essential to making the opportunity pay off.

And remember the wisdom of Judy Garland : “Always be a first-rate version of yourself, instead of a second-rate version of somebody else.”

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Jonathan Fitzgarrald March 26, 2012 at 3:57 pm

Thanks for the post, Cheryl. Ultimately, public speaking (whether across the table from a prospect at lunch or on the stage in front of a room full of people) gives you an opportunity to tell your story. Storytelling, if done well, engages an audience and demonstrates (instead of “tells”) one’s value proposition. Those within earshot get a sense for who you are and the professional services you can provide.

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