Now that the Elite 8 have been determined, here is what the elite PR and marketing professionals are going to get when they attend Ink, Twitter, Smoke and Mirrors during next week’s  Legal Marketing Association conference in Orlando.
  1. The right and wrong way to develop a submission for Chambers
  2. Why are there so many Law360 nominations?
  3. Just what is content marketing? What can your firm do to leverage it.
  4. Practical advice on handling a crisis at your firm
  5. Insights from Reuters’ Law Firm Reporter Casey Sullivan as to where he finds his leads
  6. How to respond to a pesky reporter who is hounding your firm to answers as to why your PPP fell in 2013
  7. Fun, networking and new friendships
What’s your strategy to getting to the Big Dance in your career?
There is still time to register.

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Generational Marketing: Avoid the Madness

by Cheryl on March 25, 2014

Not understanding the differences between the generations in your law firm is enough to drive any marketer or PR professional mad.   The next post in our March Madness series focuses on generational marketing.   Why should you care about generational marketing?  Heather Morse and Jonathan Fitzgarrald say it impacts the way you interact and communicate with your attorney and their clients.   They recently gave a presentation at the Legal Marketing Association Bay Area chapter providing great examples of the behaviors of each generation (Boomers, GenX, GenY), as well as how those behaviors will impact the outcome of your marketing, BD and PR efforts.

Spark Media SolutionsDrew Combs interviewed Heather and Jonathan as well as a few other attendees.  You can view the video here.

To learn more about this topic, check out Heather and Jonathan’s session at the LMA Annual Conference in Orlando next week.

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Submission Madness: Put Your Best Players in the Game

March 24, 2014

It’s March Madness so we thought it was appropriate to talk about the hype submission are getting too.   Every lawyer wants to be ranked the top seed but as we saw this past weekend even the top teams can get knocked out.
Similar to a coach determining which players need to be in the game [...]

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March Madness: Public Relations is a Team Sport

March 21, 2014

In the spirit of March Madness, we will be offering you a series of blogs that will highlight the strategies we present for making you and your team as good as the top seeds in the sport of PR for law firms.  Yes, PR is a sport, exhausting at times, but invigorating too.  But, everyone [...]

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Social Media is Like a Police Scanner in a Newsroom

February 27, 2014

Not much more can be said about journalists’ use of social media that has not already been reported.   We know it has changed the way we do our jobs and how journalists engage with PR pros and sources.    A good reminder of this is Vocus’ State of Media Report 2013. To report the findings, [...]

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Traditional Tactics to Connect with the Media are Still Effective

February 20, 2014

I had lunch yesterday with a client and an entertainment industry reporter.     The reporter, who works for a popular TV network,  covers celebrities and their legal problems. So, as you can imagine, she is always looking for good sources for breaking news.    Our meeting was a great opportunity to get to know an influential [...]

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Strategy Advice from Michael Sam’s Publicist

February 19, 2014

It’s tough to say turn down dozens of request top journalists around the world but that is what Howard Bragman had to do when representing Michael Sam.  In a recent interview with PR Week, Bragmam of Fifteen Minutes Public Relations, said he only turned to reporters he trusted at ESPN and NY Times to tell his [...]

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Ink, Twitter, Smoke and Mirrors at LMA Annual Conference in Orlando

February 19, 2014

Communications is at the core of all we do in legal marketing – it is a powerful way to promote law firms’ brands, enhance the profiles of lawyers and support business development activities.  It touches on every aspect of the business of law, from media relations, social media, awards and rankings as well as crises [...]

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Taking a Sledgehammer to Super Bowl Ads

February 4, 2014

 
There is a lot to be said for a personal injury lawyer who paid for this ad to run in a small town in Georgia during last Sunday’s Super Bowl.  The guy’s got guts and obviously a fat wallet to pull this off.   Commercials during the big game in Savannah are a lot less [...]

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PR is a Marathon. Not a Sprint.

January 27, 2014

 
 I recently presented an introduction to PR programs at a law firm that had never embarked on a PR initiative.   While giving the nuts and bolts of how PR works, I offered several anecdotes that illustrated my points about how interviews, articles and speaking engagements led to new business    While PR can boost a firm’s bottom line but [...]

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