From all press reports, Dewey & Leboufe is scheduled to close its doors by early next week, becoming the latest in a string of venerable firms to go out of business in the past four years.
If you happen to be a PR person in a situation like this, there are several things to keep in mind so that you have peace of mind when doing your job. I should know. I went through this as the Director of Communications at the former Thelen law firm. You want to do your best to represent your firm and you want to remain loyal — as much as you can be loyal during a time when people are jumping ship and others are being dismissed.
For example, you should avoid all indications that people are crying, knocking holes in the walls, stealing the artwork and tearing down the signs in the elevator lobbies. This stuff happens. And it is not pretty. And, these are the types of stories the press is hoping the learn.
Here are a few tips if you happen to find yourself in this uncomfortable position:
- Loyalty means little at this stage. It means nothing to the partners that have already left and less to those scrambling for their next firm. They really don’t care how you spin it.
- Focus on your next job, like everyone else.
- If you are asked to stick around to deflect bad press and, God-forbid, even draft the firm layoff notice – your own – get paid for it!
- Secure a hefty bonus to stick around and get it up front. Not after the firm closes. You will never see that money. It could take months or even a year for staff to land on their feet. You are staff – not a partner.
- There is no need for further PR when the firm announces it is closing. Get paid unless you want to sit out on Market Street or 6th Avenue with a sign that reads, “Will do PR for food.”
- Talk to your network and see what else is out there.
You do not want to be the person turning out the lights. As easy as that may sound, it is one of the most painful jobs no matter what your role at the firm.
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